... and the difference is....!
Sometimes I think I'm last person on the planet able to figure things out... well now there is -again - something "new" I think I've figured out...
I was going through my old mails this evening - pretending to clean out my mailbox but actually finding some reason to keep way too many of them (I'm interested in a lot of things).... anyway, as I was saying...
I think I've figured out the reason why small service businesses in the USA are more successful (or at least they seem to me to be) than are small service businesses in Germany. Wanna know why? Okay - here's my theory:
SB's in the service branch in the USA are not as stuck in the "I'm the greatest" spin as are the German service SBs. I noticed this in the newsletters I get and just reviewed - one directly against the other, as I have newsletters coming in from service providers from both countries - and they are filling up my mailbox and I wanted to clean it up.
The most interesting difference between the two is that the German ones always seem to talk about how great they are: the boss has this and that degree, has spoken at a zillion conferences, their team has a "deep understanding" of whatever ....
Then the USA service businesses: they, on the other hand, leave out most of that stuff (ok - a little bit of it is in there somewhere - but down at the bottom in the fine print part). They seem to focus more on the other side, the customer need side, of things. Like: "this is solution to what you were worried about" and they give you the answer - directly in that email newsletter. Somewhere down the line, they ask if you need help for particular problem. And like I said, somewhere, down at the bottom in all the fine print, you can find that this person too, has spoken at a zillion conferences and has whatever credentials. But to think of it, this part was actually missing in a lot of those good newsletters as well. Some of them even make a point out of mentioning that they are less from the academic-side and more from the hands-on-side of this particular business.
Another thing I noticed: a lot of the German service SBs put in a teaser question - but to get to the answer to their own question, you would have to hire their services. The US service SB gives you at least an answer to the question they put up.
Maybe I'm being too partial here, and for sure - this is not a representative study, just my own teeny-weeny personal observation - but maybe I'm onto something ....
I was going through my old mails this evening - pretending to clean out my mailbox but actually finding some reason to keep way too many of them (I'm interested in a lot of things).... anyway, as I was saying...
I think I've figured out the reason why small service businesses in the USA are more successful (or at least they seem to me to be) than are small service businesses in Germany. Wanna know why? Okay - here's my theory:
SB's in the service branch in the USA are not as stuck in the "I'm the greatest" spin as are the German service SBs. I noticed this in the newsletters I get and just reviewed - one directly against the other, as I have newsletters coming in from service providers from both countries - and they are filling up my mailbox and I wanted to clean it up.
The most interesting difference between the two is that the German ones always seem to talk about how great they are: the boss has this and that degree, has spoken at a zillion conferences, their team has a "deep understanding" of whatever ....
Then the USA service businesses: they, on the other hand, leave out most of that stuff (ok - a little bit of it is in there somewhere - but down at the bottom in the fine print part). They seem to focus more on the other side, the customer need side, of things. Like: "this is solution to what you were worried about" and they give you the answer - directly in that email newsletter. Somewhere down the line, they ask if you need help for particular problem. And like I said, somewhere, down at the bottom in all the fine print, you can find that this person too, has spoken at a zillion conferences and has whatever credentials. But to think of it, this part was actually missing in a lot of those good newsletters as well. Some of them even make a point out of mentioning that they are less from the academic-side and more from the hands-on-side of this particular business.
Another thing I noticed: a lot of the German service SBs put in a teaser question - but to get to the answer to their own question, you would have to hire their services. The US service SB gives you at least an answer to the question they put up.
Maybe I'm being too partial here, and for sure - this is not a representative study, just my own teeny-weeny personal observation - but maybe I'm onto something ....
posted by DS-Debby at 9:27 PM
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