Claude C. Hopkins and Sergio Zyman on Marketing and Business

"We are in business to get results. The finest palaver in the world, if it fails to pay, is useless. Hundreds of millions of dollars, every year, are being wasted on it. I want to sell what I have to sell, and sell it at a profit. .... The ultimate object of business is profit."
-- Hopkins, C. C. (1986, (c)1966). My life in advertising. Lincolnwood, Ill. USA: NTC Business Books.

"...Marketing is not even a combination of advertising and a whole bunch of other stuff added in, such as packaging, and promotions and market research, and new-product development. ... Those are marketing tools. But the tools are not marketing. Marketing is using the tools; .... Marketing is a strategic activitity and a discipline focused on the endgame of getting more consumers to buy your product more often so that your company makes more money. ... The job of marketing is to sell lots of stuff and to make lots of money."
-- Zyman, S. (1999). The end of marketing as we know it. New York: HarperCollins Publishers, Inc.

My heroes. Sigh.