Is it time to hire a Blog Relations Manager

For those of you who got my latest newsletter, this won't be news to you... The idea that a corporate communications department hires someone to influence the bloggers though, opens up fantasies to new levels: will there be a virtual Cannes Film Festival to which you can invite your most influential blogger? What will the BRM's budget be? How will you set the budget... what will be the basis for it? Hmmmm.....