Small business marketing

Most of the local small businesses that I know of, spend more time doing their actual work rather than marketing their business. I just interviewed a small business owner that is doing both their own marketing and completing the customer work they win -- after meeting with a small business owner that is only doing the work that he wins. The difference between the two was so impressive! Because, as we discussed the medium they each use to market their products and services something we all know once again proved to be the deciding point.
The one I interviewed almost solely uses the Internet to market themselves, whereby the other business has a website that is over 8 years old and which hasn't seen an update since its original inception. Strangely enough, both currently have similar revenues. Yet I can imagine that the one I interviewed will continue to be growing in the coming years, whereby the other lamented over losing revenues and customers dropping off the radar screen.

It comes to show, the medium used in marketing will make continue to make a difference. Small businesses may not have the expertise to make super efficient websites themselves, but they will nevertheless be measured with others that do, or that invest in professional looking websites. How SMBs present themselves on the 'Net is not only a marketing tool, but in the meantime, is also considered as a measurement of how well a company may do their work, although a website really may not have anything at all to do with how well they do their specific work.

My message to the SMBs: Go figure....