B2C2C
Quote from a T-Mobile newsletter to me: "Sehr geehrte Frau Spaltmann, empfehlen Sie T-Mobile Ihren Freunden und sichern Sie sich als Dankeschön Ihre Top-Prämie aus über 30 Prämien. Zusätzlich wartet auf Sie die Chance, ein New Beetle Cabrio oder einen von 10 Plasma Fernsehern zu gewinnen!* "
It's not that recruiting new customers for a business through recommendations from existing customers is something new, what is new is the name for it: B2C2C (business to consumer to consumer and so on and so on.)
I am an avid reader of the daily Early-to-Rise subscription newsletter (www.earlytorise.com) and today's issue covers just this topic, recruiting new customers through word-of-mouth advertising, including a good breakdown on Andy Sernovitz's structured, professional method on the tools you can use to influence consumer decisions through word-of-mouth-marketing. (See the newsletter here: http://www.earlytorise.com/2008/01/18/use-your-mouth.html#more-447 ).
A few moments after reading this article, I analyzed my in-box from this morning: I have the above mentioned email from T-Mobile, an invitation from one of my favorite boutiques to come to a "valued member's only" sale with the option of forwarding this special invitation to a friend; an invitation to register for a conference where I can sign-up for myself and for a colleague....
Have you considered how you can incorporate word-of-mouth recommendations in your marketing communications portfolio?
PS: My own email newsletter has a "Forward to a Friend" button on it since its inception!
It's not that recruiting new customers for a business through recommendations from existing customers is something new, what is new is the name for it: B2C2C (business to consumer to consumer and so on and so on.)
I am an avid reader of the daily Early-to-Rise subscription newsletter (www.earlytorise.com) and today's issue covers just this topic, recruiting new customers through word-of-mouth advertising, including a good breakdown on Andy Sernovitz's structured, professional method on the tools you can use to influence consumer decisions through word-of-mouth-marketing. (See the newsletter here: http://www.earlytorise.com/2008/01/18/use-your-mouth.html#more-447 ).
A few moments after reading this article, I analyzed my in-box from this morning: I have the above mentioned email from T-Mobile, an invitation from one of my favorite boutiques to come to a "valued member's only" sale with the option of forwarding this special invitation to a friend; an invitation to register for a conference where I can sign-up for myself and for a colleague....
Have you considered how you can incorporate word-of-mouth recommendations in your marketing communications portfolio?
PS: My own email newsletter has a "Forward to a Friend" button on it since its inception!
posted by DS-Debby at 2:49 PM
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